On February 11th, 2025, GTM Fabric brought together some of the industry's foremost experts—Jay McBain, Asher Matthews, Avanish Sahai, along with sponsors TiER1 Performance and HG Insights—for an exclusive webinar on ecosystem-led growth.
The session explored "ecosystem intelligence" and how organizations can bridge the data-to-demand gap.
Panelists shared real-world case studies and actionable strategies that leading innovators use to accelerate partner success and business outcomes, including how a data-driven, vendor+partner joint ICP methodology can solve the challenge of driving predictable, efficient partner-sourced pipelines.
Whether you're new to ecosystem-led go-to-market or looking to sharpen your approach, the frameworks and insights from this conversation offer a valuable foundation for elevating your own ecosystem strategy.
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On February 11th, 2025, industry experts Jay McBain, Asher Matthews, Avanish Sahai, leaders from GTM Fabric, and sponsors TiER1 Performance and HG Insights came together for an exclusive webinar on ecosystem intelligence and data-driven go-to-market strategies.
Most revenue teams buy data first and figure out how to use them later. We start with the growth outcomes you need, the behaviors you want to change, and the workflows you want to automate - then architect the unified intelligence layer to power those specific decisions.
We stitch together the GTM data, experts, services, and workflow needed to turn your use cases into real results.
Your operations team already bought tons of different GTM data sources. Your analysts produced some flashy new dashboards. Your Head of Sales sent out a highly inspirational email. So why are you still missing revenue targets and struggling to justify the ROI on your data stack?
Because data alone doesn't drive growth. Without proper orchestration, your expensive intelligence becomes shelf-ware. Your frontline teams ignore the insights. Your executives question the ROI. Your competitors pull ahead while you're still trying to make sense of what you bought.
GTM Fabric provides "every-mile orchestration" - unified GTM intelligence plus the expertise to actually use it. We combine best-in-class technographic, intent, and contact data with battle-tested playbooks from operators who've built $100M+ pipelines at Microsoft, AWS, and Google Cloud.
We're the only partner that combines unified GTM intelligence with battle-tested expertise and every-mile orchestration - ensuring your data investments actually drive profitable growth.
Our curated data partners each excel in their specialty, but when combined, they reveal patterns invisible to standalone tools - turning scattered signals into confident decisions about where to focus your limited time and budget.
Real operators, not just consultants. Our network of experts have deployed hundreds of millions in GTM data at companies like Microsoft, AWS, and Databricks. They help you avoid costly mistakes before your project even begins.
We don't just deliver insights - we orchestrate the entire workflow from raw intelligence to revenue outcomes. Our approach ensures data gets operationalized, teams get trained, and use cases actually get used to drive predictable growth.
Our customers see measurable improvements in sales velocity through better targeting, larger deal sizes through deeper insights, and higher win rates through expert-guided approaches that reduce sales cycle friction.
HG Insights, the pioneer of technology intelligence, delivers precise, AI-powered Revenue Growth Intelligence to help accelerate funnel velocity, pipeline conversion, and revenue growth to outpace your competition.
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BuyerCaddy utilizes Agentic AI to curate the world’s largest collection of technology installations, connected with company and people data sets to identify high-fit accounts and uncover the real decision-makers behind them.
Prog.AI is a recruiting platform that helps startups find and hire software engineers with highly specific technical skills by analyzing GitHub commits to create detailed, ranked skill profiles.
Live Data Technologies provides real-time B2B contact and job change data by intelligently extracting information from the open web, enabling organizations to enhance data accuracy for sales, marketing, and investment decisions.
Full Enrich aggregates contact infos from 20+ premium vendors. This means that if they can’t find the emails & phone numbers of your leads, no one else can. Enrich leads your way with our Bulk CSV enrichment, or our CRMs, Zapier, n8n and Make integrations.
Rhetorik (now part of Lightcast) provides B2B professional data with superior accuracy and industry-leading privacy compliance, including GDPR, CCPA, and DPA adherence.
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