Turn Partner Channels Into Your Highest-Performing Revenue Engine
Predictable, scalable, and efficient pipeline through your ecosystem
“This is a holy grail moment for our industry. GTM Fabric solves the problem I have been working on for 23 years.”
“It's time for Partnership leaders to leverage technographic and intent signals and GTM Fabric has the solution.”
“GTM Fabric solves a CRO problem. Ecosystem Intelligence arms partners with the data and workflow to grow revenues.”
“The team at GTM Fabric is onto something extremely important. Excited to see what we can do together.”
“The GTM Fabric Intelligent Ecosystem is about better results, saving millions on ops overhead costs and opening the black box to the CRO.”
“GTM Fabric uses AI to reverse engineer a company's DNA to define their ICP. A phenomenal perspective on account propensity.”
“Partner sourced leads need to be surfaced at a new level of precision and GTM Fabric helps do that.”
“I wish I had this when I was SVP, COO Partner Ecosystem Success at SAP.”
“I obsess about 3 things — AI, Data and Ecosystems — and GTM Fabric is the intersection of all 3.”
“GTM Fabric helps channel partners answer the question 'where are my opportunities today?'”
“GTM Fabric gives resellers the Ecosystem Intelligence they need to actually create partner sourced pipeline.”
“GTM Fabric is intelligence with expert-guided orchestration and seamless integration.”
“This is where GTM Fabric comes in — integrated, single-pane-of-glass first and third party data.”
“GTM Fabric is helping companies scale by deploying learnings from a network of great GTM Experts.”
“GTM Fabric identifies the accounts most likely to convert, then matches each to the partner with the best shot at winning.”
“The GTM Fabric team is incredibly bright. He has assembled a really amazing team.”
“This is a holy grail moment for our industry. GTM Fabric solves the problem I have been working on for 23 years.”
“It's time for Partnership leaders to leverage technographic and intent signals and GTM Fabric has the solution.”
“GTM Fabric solves a CRO problem. Ecosystem Intelligence arms partners with the data and workflow to grow revenues.”
“The team at GTM Fabric is onto something extremely important. Excited to see what we can do together.”
“The GTM Fabric Intelligent Ecosystem is about better results, saving millions on ops overhead costs and opening the black box to the CRO.”
“GTM Fabric uses AI to reverse engineer a company's DNA to define their ICP. A phenomenal perspective on account propensity.”
“Partner sourced leads need to be surfaced at a new level of precision and GTM Fabric helps do that.”
“I wish I had this when I was SVP, COO Partner Ecosystem Success at SAP.”
“I obsess about 3 things — AI, Data and Ecosystems — and GTM Fabric is the intersection of all 3.”
“GTM Fabric helps channel partners answer the question 'where are my opportunities today?'”
“GTM Fabric gives resellers the Ecosystem Intelligence they need to actually create partner sourced pipeline.”
“GTM Fabric is intelligence with expert-guided orchestration and seamless integration.”
“This is where GTM Fabric comes in — integrated, single-pane-of-glass first and third party data.”
“GTM Fabric is helping companies scale by deploying learnings from a network of great GTM Experts.”
“GTM Fabric identifies the accounts most likely to convert, then matches each to the partner with the best shot at winning.”
“The GTM Fabric team is incredibly bright. He has assembled a really amazing team.”
Solutions backed by a world-class expert network
Your partner ecosystem is a growth engine running on fumes
75% of world trade flows through indirect channels. Partners are the single biggest lever for revenue growth. But most ecosystems are leaking pipeline at every stage.
Partners are the difference between making and missing the plan. Yet 80% of channel revenue still comes from just 20% of partners.
Jay McBain, Canalys 2024; The Channel Company 2025
Three-quarters of your pipeline is chasing accounts that won't close, won't expand, and won't refer. 58% of companies haven't even documented an ICP.
Fullcast / Ebsta 2025 H1 Report; Gartner 2025
Most channel partners don't have a marketing team. 4 out of 5 new partners leave without ever selling anything.
SiriusDecisions (Forrester); The Channel Company 2025
Vendors allocate ~$50B annually in channel marketing funds. Over half never gets used. Three-quarters of suppliers say less than 25% of funds are even claimed.
BrandMuscle; Borrell Associates; Rivet|MRO 2025 Survey
Ecosystem Intelligence
from data to demand
Know which accounts to pursue together, when to engage them, and the best way to start the conversation.
Nordhelm Systems at a Glance
Dual-ERP expertise: SAP + Microsoft Dynamics,rare cross-platform migration capability
18+ years ERP implementation experience with 140+ delivered projects
GROW with SAP fast deployment: 4–6 month go-lives with pre-configured best practices
FDA 21 CFR Part 11 compliance expertise for regulated industries
28-country carve-out with RISE,template model
Live 6 weeks ahead of schedule,fast deployment
Morristown, NJ
HQ, East Coast
India
Offshore delivery center
EMEA & Asia-Pacific
Extended delivery footprint
Our data fabric
Powered by best-in-class data partners
Firmographic
Technographic
Buyer Intent
Buyergraphic
Transform your funnel
99.5% of partner accounts never reach a meeting. Start with fewer, higher-propensity accounts. Convert at 30x the rate.
Conversion Rate Improvement
Reduction in Cost per Deal
Faster Time to Qualify
Ecosystem Intelligence
Give partners scored accounts with renewal dates, competitive gaps, and compliance triggers already surfaced.
15%
Conversion
$
Cost per Deal
Days
To Qualify
Traditional Partner Enablement
Give partners a product brochure and a territory. Hope they figure out who to call.
0.5%
Conversion
$$$$
Cost per Deal
Months
To Qualify
Conversion Quality
Partners stop chasing unqualified logos. Qualification happens before the first call, not after five of them. One partner reset their entire campaign after seeing 70% of 600 accounts scored highest propensity.
Velocity
Time-to-qualify compresses from 45+ days to under a week. Partners walk into conversations knowing install base, renewal timelines, compliance pressures, and competitive gaps.
Deal Size
Displacement plays tied to real technology gaps move conversations from transactional procurement to strategic engagement with VPs and CISOs. One partner deployed senior AEs instead of BDRs on the spot.
Predictability
See exactly which accounts are being pursued, propensity scores, and funnel position. Partner pipeline goes from a black box to a reportable, forecastable motion.
Platforms give you a login
Consultants give you a deck
We give you pipeline
We combine a world-class expert network, embedded domain specialists, and curated activation partners, orchestrated by agentic AI, to turn partner ecosystems into predictable pipeline machines.
World-Class Expert Network
Our founding expert network includes channel chiefs, CROs, and analysts from SAP, Oracle, Google, Crossbeam, and more. Their playbooks are encoded into every deliverable.
“This is a holy grail moment for our industry. GTM Fabric solves the problem I have been working on for 23 years.”
Jay McBain
Chief Analyst, Omdia
Jay McBain
Chief Analyst, Omdia
This is a holy grail moment for our industry. GTM Fabric solves the problem I have been working on for 23 years.
Asher Mathew
Co-Founder & CEO, Partnership Leaders
It's time for Partnership leaders to leverage technographic and intent signals and GTM Fabric has the solution.
Avanish Sahai
Managing Director, Exbourne Group
GTM Fabric is solving a CRO problem. Ecosystem Intelligence arms partner professionals with the data and workflow to grow revenues.
Bob Moore
CEO & Co-Founder, Crossbeam
The team at GTM Fabric is onto something extremely important. Excited to see what we can do together.
Hyper-Personalization at Scale
Account briefs, engagement strategies, and pitch decks, tailored per partner, per play, per account. What takes consulting firms months for five partners, we deliver in days for hundreds.
of partners simultaneously
not months to activate
bespoke briefs per partner-play
Embedded Specialists
We bring the talent and the tooling. Specialists who embed intelligence into the operating rhythm of your business so your demand gen teams act on insights, not just see them.
You get a login and raw signals. You hire a GTM engineer, build the workflows, and figure out what it means for partners.
We bring the specialists, the agentic systems, and the process design. Insights land in your team’s hands, ready to act on.
$150-500K for a one-time engagement. They deliver a strategy deck, then leave. Deliverables become shelfware within a quarter.
Always-on specialists embedded in your operating rhythm. Continuously updated deliverables that evolve as your ecosystem does.
Built for direct sales teams. They score accounts for your reps — but have no partner context, no co-sell workflows, no channel deliverables.
Purpose-built for partner ecosystems. Every scored account comes with partner-specific briefs, talk tracks, and engagement strategies.
Curated Activation Partners
Intelligence without execution is shelfware. Six specialist partners cover every step from assessment to enablement, one relationship, no procurement cycles, no gaps.
Let's build your partner growth engine
Right account. Right partner. Right now.
Discovery Call
Map your partner ecosystem and current GTM gaps
90-Day Pilot
3-5 partners, Joint ICP, AQLs, and Engagement Strategy Briefs
Scale
Expand to additional partners and territories based on proven results