Meet Our Expert Team | GTM Fabric AI

Scott Smyth

Chief Executive Officer
Founder

Proven entrepreneur and business leader with a track record of building and scaling high-growth companies. As a successful founder, he led his venture from startup to a successful exit, demonstrating exceptional strategic vision and meticulous execution powered by data.
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Andy McBride

Chief Channel Officer
Co-Founder

A seasoned revenue leader with 20+ years scaling partnerships across US, APAC, and EMEA markets. Proven track record building successful partner and channel strategies at Live Data Technologies, HG Insights, Lightspeed Systems, and Curvature.
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Jason Chapman

Chief Operating Officer
Co-Founder

An experienced B2B executive leader and former management consultant at Bain Consulting who specializes in accelerating growth through customer-centric GTM strategies, operating model redesigns, and integrated transformation programs at companies like SAP, Qualtrics, Skillsoft, and Infor.

Ashwin Jaiprakash

Founder & CEO
Eazy

Former Companies:
PwC, AWS, Deloitte

Ashwin is a GTM intelligence expert who has built revenue systems generating nine figures at PwC, AWS, and Deloitte. He specializes in helping cloud and AI vendors identify which enterprise prospects are ready to modernize their tech stacks, having built intelligence systems for 300+ account teams and led over 100 workshops on AI opportunity identification.
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Strategic Use Cases:
Segmentation & ICP definition | Stack rationalization | Vendor prioritization | Intent signals & prioritization | Tailored messaging | Outbound prospecting | Contact enrichment | Integrations & workflows

Steve Collins

Director, GTM Value Engineering & Strategic Insights
NetApp

Steve is a strategic GTM fractional executive who helps Fortune 500 CxOs turn growth goals into instrumented sales plays through decision-grade market insights and propensity modeling. He specializes in enterprise infrastructure, data platforms, AI/ML, and security workloads, running C-level workshops and coaching sales leadership to improve technical win rates, reduce time-to-revenue, and increase product attach rates.

Strategic Use Cases:
Salesplay ROI | KPI Architecture | Rep Coverage Design | TAM/SAM/SOM | Deal Sourcing | Competitive Benchmarking | Segmentation & ICP | Propensity Modeling

Raza Hussain

CEO
‍Technology Economists, ConversAgentAI, Global AI Leadership Network

Former Companies:
BCG

Raza is a technology economics expert and founding member of The Technology Economists, with leadership experience at BCG and BCG X. He specializes in tech spend benchmarking and assessment, helping organizations strategically manage technology investments to drive cost reduction, revenue growth, and operating margin enhancement across financial services and other sectors.
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Strategic Use Cases:
Tech Spend Benchmarking | Cost Optimization | Revenue Growth Analysis | Technology Assessment | Investment Planning | Spend Analytics | Margin Enhancement | Competitive Positioning

Greg Jordan

Chief Product Officer
DemandScience

Former Companies:
Leadiro, EmailChecker

Greg is Chief Product Officer at DemandScience. He has extensive leadership experience scaling SaaS and data platforms through product innovation and GTM transformation. Previously serving as COO at Leadiro and in senior roles at EmailChecker and Jordan Marketing, he specializes in translating complex B2B data into actionable insights and revenue-driving strategies, designing proprietary data quality technologies that unlock significantly more usable data for clients.

Strategic Use Cases:
TAM/SAM/SOM Sizing | Competitive Benchmarking | Segmentation & ICP | Propensity Modeling | Lead Scoring | Intent Signals | Systems Integration | Data Governance

Barry Smith

Founding & Managing Partner
CarveOut Partners

Former Companies:
Eqinix, NYFIX

Barry is Founding & Managing Partner at Carveout Partners with extensive experience building predictive programs that combine technology and location intelligence for data center and infrastructure markets. Previously serving on client advisory boards at Equinix and HG Insights, he specializes in joining science with art to produce outcome-driven programs, having delivered transformative results including 50% reduction in sales cycles and 4x increases in conversion rates.

Strategic Use Cases:
Market Evaluation | Strategic Planning | Customer Identification | Expansion Opportunities | Market Entry Validation | Predictive Modeling | Conversion Optimization | Growth Acceleration

Allan Adler

Managing Director, Partner Ecosystem Market
TiER1 Performance

Former Companies:
Digital Bridge Partners

Allan is Managing Director of Partner Ecosystem Market at Tier1 Performance and creator of the GoToEco framework that helps XaaS CEOs unlock ecosystem potential through orchestration best practices. With advisory experience at companies including Channext, 360insights, and Partner Hacker, plus early career experience at BCG, he specializes in designing ecosystem strategies and agentic solutions that enable one-to-many programmatic data deployment across vendor, partner, and reseller networks.

‍Strategic Use Cases:
Ecosystem Strategy | Partner Recruitment | Partner Activation | Reseller Enablement | Agentic Solutions | Program Management | Professional Services | Strategic Orchestration

Gary Kortye

AVP of Next Gen Platform Sales
Salesforce

Former Companies:
Pure Storage, Cohesity, Own Company

Gary is AVP of Next Gen Platform Sales at Salesforce with extensive GTM operations leadership across high-growth technology companies. With VP-level experience at Pure Storage, Cohesity, and Own Company, plus previous roles at Guidance Software, he specializes in market evaluation, strategic planning, and field execution, having scaled Pure Storage from $800M to over $2.5B in revenue growth planning over five years following their IPO.

Strategic Use Cases:
Market Evaluation | Strategic Planning | Field Execution | Pipeline Management | Territory Planning | White Space Execution | Revenue Operations | Growth Scaling

Kunal Mehta

Chief Executive Officer
TPG Technologies

Former Companies:
Bain, TCV, Infoblox, VMware, Informatica, HPE

Kunal is a growth architect and CEO of TPG Technologies who specializes in turning pipeline into predictable revenue systems for B2B tech companies. With leadership experience as a Partner at Bain, Operating Principal at TCV, and executive roles at PE-backed companies, he's driven $100M+ ARR growth by combining talent, technology, and data into scalable go-to-market operations.

Strategic Use Cases:
Pipeline Predictability | SDR Engine Rebuild | AI-Assisted Sales | Messaging Frameworks | RevOps Building | Revenue Programs | GTM Execution

Sean Sanders

VP & Global Head of Data Science
Randstad Enterprise

Former Companies:
The Walt Disney Company, SAS Institute, Intel, AT&T Labs Research

Sean is Vice President and Global Head of Data Science at Randstad Enterprise with extensive experience applying advanced analytics across technology and entertainment industries. With leadership roles at The Walt Disney Company, SAS Institute, Intel Corporation, AT&T Labs Research, and academic positions at Georgia Tech and UNC Chapel Hill, he specializes in strategic workforce planning through digital twin modeling, talent market analysis, and AI-powered lead generation systems.

Strategic Use Cases:
Strategic Workforce Planning | Talent Market Analysis | Lead Generation | Data Enrichment | AI/ML Modeling | Performance Benchmarking | Data Governance | Technology Assessment

Tom Muehlebach

Head of Sales Performance and Innovation
Google Ads

Former Companies;
BCG

Tom is Head of Sales Performance and Innovation at Google Ads with extensive experience increasing sales team productivity through scalable AI/ML-powered GTM automation. With previous leadership roles at Google Cloud, The Boston Consulting Group, and advisory experience at HG Insights, he specializes in building automated account planning systems, implementing programmatic targeting funnels, and creating multi-vendor data lakes that power strategic planning and territory design.

Strategic Use Cases:
Segmentation & ICP | Propensity Modeling | Territory Design | Intent Signals | Lead Scoring | Automated Planning | Data Integration | AI/ML Automation

Jason Loh

Chief Growth Officer
Varicent

Former Companies:
SAP, Oracle, Anaplan, Conga

‍Jason is Chief Growth Officer at Varicent with extensive experience launching new products, creating categories, and delivering hyper-growth across SAP, Oracle, and Anaplan. Having led build, sell, and delivery teams spanning product management, engineering, sales, marketing, and customer success, he specializes in translating complex concepts into digestible strategies while excelling at resource allocation, segmentation, territory design, and AI/ML-powered compensation modeling

‍Strategic Use Cases:
Strategic Planning | Resource Allocation | Segmentation & ICP | Territory Design | Quota & Comp Design | AI/ML Modeling | Category Creation | GTM Strategy

Paul Logue

Global Head of Insights
SAP

Former Companies:
HP, A.T. Kearney

Paul is SVP and Global Head of Insights at SAP with deep experience running large-scale strategic business insights functions in the technology industry. Recipient of the "B2B Innovator of the Year" award and with previous leadership roles at HP Enterprise and HP, he specializes in bringing together data, analytics, and innovation to help customers accelerate digital transformation while excelling at customer experience design, sales enablement, marketing analytics, and market intelligence.

‍Strategic Use Cases:
Customer Segmentation | Predictive Analytics | Sales Enablement | Competitive Intelligence | Market Opportunity Modeling | Account-Based Marketing | Customer Journey Mapping | Strategic Planning

Vivek Damodaran

Vice President, Business Intelligence & Data Science
Trinet

Former Companies:
Verizon, Wyndham Worldwide

Vivek is Vice President of Business Intelligence & Data Science at Trinet with extensive analytics leadership experience at Verizon. He specializes in translating data and analytics to answer the four critical GTM questions—Who, What, When, and Why—building custom tools that enable sales teams to research businesses, create target lists, and receive real-time recommendations integrated seamlessly into email authoring and orchestration workflows.

Strategic Use Cases:
Business Intelligence | Target List Generation | Real-Time Recommendations | Email Orchestration | Custom Tool Development | Sales Enablement | Data Translation | Workflow Integration

Asher Mathew

Co-Founder & CEO
Partnership Leaders

Former Companies:
Demandbase, LeanData, Avalara

Asher is Co-Founder & CEO of Partnership Leaders, building a 2,200+ expert member network that serves as the source of truth for successful partnership organizations. With previous leadership roles as VP of GTM and Data & Sales Intelligence Cloud at Demandbase, LeanData, and at Avalara, he specializes in ecosystem strategy, partner network development, and providing industry leaders with expert peer networks and critical resources needed to scale efficient revenue sources.

‍Strategic Use Cases:
Ecosystem Strategy | Partner Networks | GTM Intelligence | Strategic Alliances | Revenue Scaling | Expert Networks | Partnership Development | Alliance Management

Justin Hoskins

Product Leader

Former Companies:
Informa, TechTarget, Bitpipe

Justin is a former VP of Products with over 25 years of experience scaling AI-powered SaaS platforms, transforming business models, and driving revenue growth through product innovation across Informa, TechTarget, and Bitpipe. Having led global teams spanning product management, AI engineering, sales enablement, marketing, and customer success, he specializes in translating complex buyer intent data into actionable GTM strategies while excelling at market evaluation, segmentation and ICP definition, AI/ML-driven predictive modeling, and go-to-market orchestration for product-led growth.
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Strategic Use Cases:
Intent Signals & Prioritization | Segmentation & ICP Definition | Market Evaluation | Strategic Planning | AI/ML Modeling & Training | Systems of Record Management | Go-to-Market Alignment | Revenue Growth Strategy

Avanish Sahai

Managing Director
Exbourne Group

Former Companies:
Google, ServiceNow, Oracle, Demandbase, SFDC, Hubspot

Avanish is Managing Director at Exbourne Group with extensive leadership experience across Google, ServiceNow, Salesforce, McKinsey, and Oracle. Currently serving on boards for Birdie.ai, Flywl, Meta Brazil, Blip, and Plum Acquisition Corp., he specializes in platforms and ecosystem strategy, AI-driven innovation, and modern GTM transformation for technology companies and startups.

‍Strategic Use Cases:
Platform Strategy | Ecosystem Development | AI-Driven Innovation | Modern GTM | Board Advisory | Strategic Transformation | Market Expansion | Partner Networks

Andy Wild

CRO
SingleStore

Former Companies:
The Pipeline Group, Mirantis, Diamanti, OpenText, CA Technologies

‍Andy is Chief Revenue Officer at SingleStore and founder of the Brilliant Basics Selling Model, with a track record of scaling software companies from $100M to $500M+. He previously drove 500% ARR growth as CRO at Diamanti, led Vertica through four record quarters as President, and scaled Planet to $140M in bookings ahead of its NYSE IPO. He specializes in supersizing enterprise deals and building high-velocity sales models that create $100M+ pipelines, serving as board member at CloudFerro and MadKudu while advising multiple growth-stage companies.

Strategic Use Cases:
Pipeline Creation | Deal Acceleration | Sales Forecasting | Value Selling | GTM Strategy | Revenue Operations | Subscription Models | Enterprise Sales

Ralph Stemler

Ecosystem Advisor

Former Companies:
SAP, OC&C / The McKenna Group

Ralph is a senior ecosystem advisor and venture investor who spent 21 years at SAP, including 15 years in partner ecosystem leadership and most recently as COO overseeing operations and transformations across the global partner organization. He previously worked at The McKenna Group, a Silicon Valley technology and GTM advisory firm, and several early-stage startups. He specializes in designing partner programs and commercial models that turn ecosystem relationships into revenue engines, having incubated multiple new business models and built C-level relationships across Europe and Silicon Valley.

Strategic Use Cases:
Ecosystem Strategy | Partner Programs | Channel Development | Commercial Models | Strategic Partnerships | Business Development | GTM Execution | Technology Innovation

Bob Moore

CEO and Co-Founder
Crossbeam

Former Companies:
RJMetrics, Stitch

Bob is CEO and Co-Founder of Crossbeam, an Ecosystem-Led Growth platform that transforms partner data into pipeline and revenue at scale. He previously founded and sold RJMetrics to Adobe and Stitch Data to Talend, and worked on the investment team at Insight Partners. Author of the national bestselling book Ecosystem-Led Growth, he specializes in building GTM machinery that generates leads and closes deals through partner ecosystems, and guest lectures at Princeton University and The Wharton School.

Strategic Use Cases:
Ecosystem-Led Growth | Partner Data Intelligence | Pipeline Generation | Deal Acceleration | Platform Strategy | GTM Operations | Strategic Partnerships

Rene van Schijndel

Chief of Staff / Sales Operations, International
Rubrik

Former Companies:
BigID, Aviatrix, Commvault, EMC

Rene is Chief of Staff International at Rubrik, where he leads GTM field operations across EMEA and APAC to drive growth at scale. He previously built sales operations systems as VP Global Sales Operations at Aviatrix and Director at BigID, and held multiple leadership roles at EMC and Commvault. As a Six Sigma Black Belt, he specializes in designing quote-to-cash processes and forecasting models that turn operational chaos into revenue predictability for high-growth startups.

‍Strategic Use Cases:
Sales Operations | GTM Strategy | Revenue Operations | Forecasting Models | Territory Planning | Headcount Planning | Process Optimization | Quote-To-Cash

Filip Vanacht

VP, Global Analytics and Data
Oracle

Filip is a former Vice President of Global Analytics and Data at Oracle with expertise in building large-scale analytics platforms and developing insight-to-action cultures. He specializes in optimizing the GTM operational cycle through analytics and data, managing proprietary ML models and AI agents, and driving strategic revenue growth initiatives through enterprise data architecture and cloud computing solutions.

Strategic Use Cases:
Global Analytics Platforms | ML Model Deployment | Quota Setting | TAM/SAM/SOM Modeling | Territory Design | KPI Standardization | Data Architecture | AI Agent Development

James Hodgkinson

SVP, Ecosystems
360insights

Former Companies:
Webinfinity, VLI

James is SVP of Ecosystems at 360insights with extensive experience as an entrepreneur and CEO, having led Webinfinity through its acquisition by 360insights in 2022. He specializes in multi-company ecosystem tech orchestration and outcome-based, ecosystem-led GTM models, with a passion for creating innovative solutions that enhance customer experiences and business performance through strategic advisory work with numerous clients and partners.

‍Strategic Use Cases:
Ecosystem Orchestration | Outcome-Based GTM | Multi-Company Integration | Strategic Advisory | Business Strategy | Customer Experience | Performance Optimization | Ecosystem-Led Growth

Atul Damani

Chief Data Officer
Westcon International

Atul is Chief Data Officer at Westcon International, where he built the Intelligent Demand program that generated $768M in partner revenue (up 70% YoY) by combining third-party technographic and intent data with first-party sales insights to identify high-propensity buyers and match them to the right partners. He transforms disconnected data into connected architectures that power GTM strategy and operational execution across Westcon's global operations spanning the US, Europe, Middle East, Africa, and APAC. He specializes in building AI-driven data solutions that deliver measurable financial outcomes while advising smaller startups on maintaining delivery focus.

Strategic Use Cases:
Data Architecture | GTM Intelligence | Partner Enablement | Predictive Analytics | Intent Data | Revenue Generation | AI Strategy | Sales Optimization

Victoria Thoman

Sr. Director, Analytics & AI
Westcon-Comstor

Victoria is Senior Director of Analytics & AI at Westcon-Comstor, where she leads the Intelligent Demand program that generated over $400M in net-new attributable revenue by mapping high-propensity buyers to the right channel partners using predictive analytics. She previously ran Thoman Consulting, advising IT channel companies on GTM strategy and partner enablement, and worked at IPsoft on AI adoption and neural networks. She specializes in transforming third-party intent, technographic, and firmographic data into prescriptive insights that uncover hidden revenue opportunities for sellers across global markets.

Strategic Use Cases:
Predictive Analytics | Channel Strategy | Revenue Intelligence | Partner Enablement | AI Implementation | GTM Assessment | Intent Data | Sales Enablement

Jay McBain

Chief Analyst, Channels, Partnerships, Alliances, and Ecosystems
Omdia

Former Companies:
Forrester, Autodesk, Lenovo, IBM

Jay is Chief Analyst of Channels, Partnerships, Alliances, and Ecosystems at Omdia, where he quantifies the systems underneath the 96% of tech B2B revenue that flows through partners—including the seven partners and 28 moments that lead to each deal. Named Global Channel Influencer of the Year by Channel Futures, he previously served as Channel Chief at Autotask, founded the channel GTM data company ChannelEyes, and held analyst roles at Forrester and Canalys. He specializes in mapping the people, processes, programs, and technology that power partner-led GTM at scale across the global ecosystem.

Strategic Use Cases:
Channel Strategy | Ecosystem Architecture | Partnership Models | GTM Analytics | Partner Programs | Revenue Attribution | Market Intelligence | Strategic Alliances

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Meet our expert team
Driving GTM innovation forward

GTM Fabric Expert Network

Let’s start your data journey

Meet our expert teamDriving GTM innovation forward

GTM Fabric Expert Network

Let’s start your data journey

Meet our expert team
Driving GTM innovation forward